Illustration Expo- Helpful Preperation Advice
The Illustration Expo Is right around the corner!
Are you going to be boothing this year at the illustration expo? Or do you want to come and support your fellow artists? Either or here are some tips and resources for this year’s event!
If this is your first time selling at an event, it is super exciting but can also be nerve-racking! In this article, we’ll give some tips that can help elevate that stress so you can focus on selling your work and enjoy the event! If you’re just starting as an artist and are worried that you’re not going to have enough product to go off of that’s okay! It’s best to start small! It helps when going off of cost and you can get a feel of what sells and what doesn’t. If you sell out of an item, great! It tells you that there’s a high demand for that product and you know to buy more of that in the future instead of buying too much and it not selling!
It is also a great idea to have something small that you have for at least $1 (or equivalent to a lower price) whether it be a sticker, a small print, or a postcard. You should have something at your booth that will get traffic to your booth and your name out there. You may not make money on this item, you may even lose a little. But it will help grow your audience and make up for it in the long run.
When it comes to your display for your booth, be courteous to those around you (and especially your tablemate!) the area that we’re given for both Haymans and Poetter Hall is small and there will be lots of people so that’s something to keep in mind! Don’t overcrowd your table to where you spill over into your tablemate’s area! It is important to not stack your products behind you, creating a wall of your products. It is unfriendly to those around you as it is not good practice as well as can block space for your fellow artists. Having a display that shows off your product without being overwhelming is the key. You also don’t have to have your full stock out in front! You can have some of it put away and refilled once items are bought!
Be respectful and professional to those who approach your booth! This is super important! You never know who could be visiting your table. It could be some one in the industry so you want to make the best impression! Be polite and courdious to those who visit, and they’ll remember that.
Here is some additional resources:
https://padlet.com/mlaxton2/cas-resources-seqa-and-illu-y4a1h16vxpa0dqnk
The HoneyDripper is the Savannah College of Art and Design’s juried comics and illustration blog, dedicated to publishing, promoting, and showcasing the finest in student work.
About The Author
